B2B WHOLESALE REDEFINED
A smarter way to discover, order, and receive the products stores restock every week.
We’re building the next generation of wholesale
Launching soon.
Reelo connects buyers, distributors, and brands through a verified, compliance-first wholesale network — powering discovery, ordering, and delivery at scale.
The Problem
Wholesale Buying Is Broken.
Retailers still buy wholesale stock through emails, messages, spreadsheets, and paper.
Pricing is opaque. Availability is unclear. Delivery is inconsistent.
Buying inventory takes too long — and doesn’t scale.
The Opportunity
Buying Hasn’t Modernised.
Independent retailers need a faster, simpler way to discover, compare, and order the products they restock every week.
The opportunity is to bring clarity, speed, and efficiency to wholesale procurement.
The Platform
One Place to Manage Wholesale.
Reelo brings products from multiple suppliers into a single B2B marketplace.
Retailers search, compare, and order across brands and distributors — in one place.
No supplier juggling. No fragmented workflows.
The Intelligence
Smarter Orders, Built In.
Reelo automatically optimises each order across suppliers — balancing price, availability, and delivery speed.
Less manual decision-making. Better buying outcomes.
The Execution
From Search to Delivery. Simplified.
Orders move seamlessly through distributors, direct supply, and local delivery — tracked end to end.
Buying, fulfilment, and logistics work together by default.
The Outcome
Wholesale Buying, Without the Complexity.
Reelo replaces fragmented procurement with a faster, clearer way to buy.
Built for how wholesale actually works today — and how it needs to work next.
Reelo is designed around how wholesale actually works.
From smart product discovery to optimised baskets, delivery, and compliance — each feature works together to simplify buying at scale.
Explore more
Smart Search & AI Buying
Tell Reelo what you need. It builds the order.
Natural search — text or voice — that turns intent into a ready-to-buy wholesale basket.
Marketplace Product Discovery
Everything you restock, in one place.
Search, compare, and order products across brands and distributors from a single marketplace.
Local Delivery & Fulfilment
From order to door — faster.
DoorDash-style local delivery alongside distributor and direct fulfilment, tracked end to end.
Smart Basket Optimisation
Every order, optimised automatically.
Reelo finds the best combination of price, availability, and delivery speed before you checkout.
Verified B2B & Compliance
Wholesale, done properly.
Business verification, licensing, tax handling, and state-level compliance built in by default.
Buyer Dashboard
Everything you need, at a glance.
Orders, deliveries, baskets, and reorders — all in one operational view designed for daily wholesale buying.
Smart Search & AI Buying
Tell Reelo what you need. It builds the order.
Natural search — text or voice — that turns intent into a ready-to-buy wholesale basket.
Marketplace Product Discovery
Everything you restock, in one place.
Search, compare, and order products across brands and distributors from a single marketplace.
Local Delivery & Fulfilment
From order to door — faster.
DoorDash-style local delivery alongside distributor and direct fulfilment, tracked end to end.
Smart Basket Optimisation
Every order, optimised automatically.
Reelo finds the best combination of price, availability, and delivery speed before you checkout.
Verified B2B & Compliance
Wholesale, done properly.
Business verification, licensing, tax handling, and state-level compliance built in by default.
Buyer Dashboard
Everything you need, at a glance.
Orders, deliveries, baskets, and reorders — all in one operational view designed for daily wholesale buying.
Smart Search & AI Buying
Tell Reelo what you need. It builds the order.
Natural search — text or voice — that turns intent into a ready-to-buy wholesale basket.
Marketplace Product Discovery
Everything you restock, in one place.
Search, compare, and order products across brands and distributors from a single marketplace.
Smart Basket Optimisation
Every order, optimised automatically.
Reelo finds the best combination of price, availability, and delivery speed before you checkout.
Local Delivery & Fulfilment
From order to door — faster.
DoorDash-style local delivery alongside distributor and direct fulfilment, tracked end to end.
Verified B2B & Compliance
Wholesale, done properly.
Business verification, licensing, tax handling, and state-level compliance built in by default.
Buyer Dashboard
Everything you need, at a glance.
Orders, deliveries, baskets, and reorders — all in one operational view designed for daily wholesale buying.
Smart Search & AI Buying
Tell Reelo what you need. It builds the order.
Natural search — text or voice — that turns intent into a ready-to-buy wholesale basket.
Marketplace Product Discovery
Everything you restock, in one place.
Search, compare, and order products across brands and distributors from a single marketplace.
Smart Basket Optimisation
Every order, optimised automatically.
Reelo finds the best combination of price, availability, and delivery speed before you checkout.
Local Delivery & Fulfilment
From order to door — faster.
DoorDash-style local delivery alongside distributor and direct fulfilment, tracked end to end.
Verified B2B & Compliance
Wholesale, done properly.
Business verification, licensing, tax handling, and state-level compliance built in by default.
Buyer Dashboard
Everything you need, at a glance.
Orders, deliveries, baskets, and reorders — all in one operational view designed for daily wholesale buying.
get in touch
Interested in Partnering or Investing?
We’re backed by operators, built for scale, and entering a market ready for change.
If you’re an investor, strategic partner, or industry insider looking to be part of something big — drop us a line.
We’ll be in touch.
BUY, SELL, SHIP
Buy Smarter
Discover verified products and trusted partners — everything you need to stock what sells.
Sell Faster
Reach real retailers with real demand. Simplify your sales flow with instant compliance and fulfillment tools.
Ship Easier
Seamless logistics from warehouse to store. Track, deliver, and scale — all in one platform.